Themes hammered dwelling in Harris adverts have been taxation, abortion rights, the financial system and healthcare. Trump adverts have primarily underlined immigration, inflation, crime, taxation, in addition to the financial system.
Pennsylvania led swing state spending for the presidential contest at US$264 million, adopted by Michigan at US$151 million and Georgia at US$137 million.
General, Pennsylvania noticed an eye-watering US$1.2 billion on all races, all the way in which all the way down to native officers, within the cycle.
Regardless of the shift to on-line leisure, digital platforms obtained US$419 million in presidential promoting, representing solely 17 per cent of complete spending.
On Meta platforms Fb and Instagram, Democrats outspent Republicans US$132.4 million to US$24.7 million, whereas on X, Republicans led spending US$1.1 million to Democrats’ US$150,000, AdImpact mentioned.
