Morning Joe hosts Joe Scarborough and Mika Brzezinski made a controversial resolution to fulfill with President-elect Donald Trump following his election victory. It seems to be killing them within the rankings.
Now, to be truthful, MSNBC’s rankings had been on a downward development regardless. Whereas they nonetheless managed to outdraw CNN on election night time, their numbers represent a 29% drop.
However Joe and Mika did themselves no favors by bending the knee to Trump. Conservatives laughed on the hypocrites they’d identified the pair to be for a while. However leftists had been equally outraged that they held tea with “literal Hitler.”
That one-two mixture is displaying up within the community’s rankings. Not good for an organization present process a critical overhaul that might result in massive layoffs and an entire re-branding.
Morning Joe common viewers is down 20% from Monday to Wednesday, to 618,000 viewers:
+ and down 45% within the 25-to-54 demo, to 49,000 viewers.
— Dylan Byers (@DylanByers) November 21, 2024
MSNBC’s Rankings Are Going From Unhealthy To Worse
Uncooked knowledge supplied by Nielsen Media Analysis reveals the continued rankings exodus from Morning Joe on Wednesday, November twentieth—two days after Mika and Joe introduced their Mar-a-Lago assembly with President-elect Trump.
In keeping with the info, MSNBC’s flagship morning present delivered its lowest-rated program since 2021 within the coveted 25-54 12 months age demographic, cratering 41% with that group.
Morning Joe, in response to the info, averaged 647,000 viewers and 51,000 in that demo, down 60% versus their third quarter common with them in 2024.
“Every single day since its hosts mentioned their assembly with Trump, every present is decrease rated than the day before today’s as viewers have continued to flee Morning Joe,” an e-mail from Fox Information states.
Simply have a look at these numbers.
RELATED: Comcast Restructuring May Force MSNBC To Change Name, Reduce Outlet To A ‘Well-Funded Startup’
The Hassle Has Simply Begun
After Trump’s victory within the 2024 election, Comcast, the mum or dad firm of MSNBC, is present process a big restructuring.
This includes spinning off its cable networks, together with MSNBC, right into a separate firm referred to as SpinCo. The restructuring has led to appreciable uncertainty on the community, with potential adjustments together with renaming it and lowering it to what prime brass are calling a “well-funded startup.”
Layoffs and pay cuts appear inevitable. Joe and Mika even awkwardly addressed that risk.
“I imply, I might be fully improper: we may all be fired a 12 months from now,” Scarborough mentioned on his present, “When this occurs, you by no means know what’s going to occur.”
His remark prompted spouse and co-host Mika Brzezinski so as to add, “Or tomorrow.”
Studies have now surfaced that fellow MSNBC star Rachel Maddow had her wage slashed by $5 million.
